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Consumers' Perceived Quality, Perceived Value and Perceived Risk Towards Purchase Decision on Automobile

Choy Johnn Yee — 2011-01-07

American Journal of Economics and Business Administration, Published online: 7 January 2011; doi:10.3844/ajebasp.2011.47.57

Problem statement: As the level of competition keep on increasing in Malaysia automobile market, it is essential for every automobile producer companies to understand customer insight in order to furt...

Stock Market Development and Economic Growth an Empirical Analysis

Vazakidis Athanasios — 2012-06-12

American Journal of Economics and Business Administration, Published online: 12 June 2012; doi:10.3844/ajebasp.2012.135.143

This study investigated the causal relationship between stock market development and economic growth for Greece for the period 1978-2007 using a Vector Error Correction Model (VECM). Questions were ra...

Satisfaction with Knowledge and Competencies: A Multi-Country Study of Employers and Business Graduates

Ana Azevedo — 2012-01-14

American Journal of Economics and Business Administration, Published online: 14 January 2012; doi:10.3844/ajebasp.2012.23.39

Problem statement: This study critically discusses findings from a research project involving four European countries. The project had two main aims. The first was to develop a systematic procedure fo...

Comparison between Financial Ratios Analysis and Balanced Scorecard

Khalad M.S. Alrafadi — 2012-02-20

American Journal of Economics and Business Administration, Published online: 20 February 2012; doi:10.3844/ajebasp.2011.618.622

Financial ratios have long been used as a tool to evaluate the overall financial performance of a company. However, in early 1990s, a new method called Balanced Scorecard has been introduced by Robert...

Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising

Canan Ay — 2010-09-30

American Journal of Economics and Business Administration, Published online: 30 September 2010; doi:10.3844/ajebasp.2010.280.286

Problem statement: Companies attempt to reach private worlds of consumers and give them memorable experience with their brands by using guerrilla marketing tools. Guerrilla advertising, which is one o...